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Friday, February 1, 2008
Club VR
[ZOMBiE CyGiG] ranted at 2:57 PM --- Post#5429633288826455137

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Article 1: Club VR Logo

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Article 2: Re-Vectoring of The Orginal VR-Zone Logo

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Article 3: Club VR Membership Card

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Article 4: Unofficial Alternate VR-Zone Logo

Explanation
A project for VR-Zone. Its a package to support their Club VR project, that is a paid membership program for VR-Zoners. My part of the project consist of
1. Re-Vectoring the original VR-Zone logo, which was previously in raster
2. Main task, to design a new logo for Club VR
3. Subsequently, develop a membership card design from there
4. Aid in graphically designing the website.

This logo is exclusively designed for Club-VR to promote its membership and let the public be more aware of Club-VR from VR-Zone. The suggested theme for the logo is Happiness and Vibrancy.

A cartoon eye, which along the path of logo development termed as Eyelet, is a modification of the original Eye Design of the VR-Zone logo. Lighter and more saturated blues are used for the frame of the eye, while a soft skin tone was used for inside the Eyelet. The Eyelet has only one pupil, simply because logically Eyelet itself is already an eye and not practical to have two pupils inside one eye.

The Eye Design represents VR-Zone, as Club VR is a branch from it. While a happy cartoon portray of the Eyelet represents a happy VR-Zoner. A simple example of such a situation would be a contented customer which gets discount and good service when producing the Club-VR card during his purchase of computer hardware. A hard shadow is dropped behind the logo to make it stands out in front of light backgrounds.

Behind the Eyelet is a globe showing Asian region maps. Upon closer inspection, you will be able to see the location on the globe where Singapore is glittering, suggesting that VR-Zone and Club-VR are both based in Singapore. The globe is behind the Eyelet, suggesting that Club-VR is always in front of the world, always updated and always top-notched. A ‘V’ shaped bounce path beside Eyelet shows Club-VR moving towards and along with the rest of the world. The globe is of a darker shade of blue, which provides a contrast between the globe and the Eyelet, creating a foreground-background layered feel.

An simple outlined styled Text “Club-VR”, is added in to notify the name of the club for recognition purpose.

Article 4: Unofficial Alternate VR-Zone Logo, was actually the first draft to the Club VR logo. The whole cold and evil concept of Club VR was abolished and replaced with what you see in Article 1. Not to put this developed first draft to waste, the text was changed to 'VR-Zone' and showcased as an unofficial alternate VR-Zone logo.

Inspiration
The logo was inspired by the original VR-Zone logo in mind. It was purposely meant to have similar elements so that viewers will know immediately the two (VR-Zone and Club VR) are related.

Technical Details
Software - Adobe Photoshop CS 3, Adobe Illustrator CS 3
Time taken - Few months for the whole project
Canvas Size - Varies for different articles

Graphic Designer - ZOMBiE CYGiG

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